10 Steps for Automation

You may be in this configuration today: you will launch an inbound marketing strategy , you will streamline your marketing tools, you will connect your marketing with your business activities. Behind these themes, business expectations are always the same: better converting contacts into customers, reducing the sales cycle, improving upsell / cross-sell , but also measuring and improving the ROI of marketing actions and sales. The promise of automation marketing is to address all of these issues by upsetting the established model. But then, what about setting up? Is there a favorable context for the success of this project? If you want to make an seo marketing agency that’s industry specific and make 5 figures a month, your best option is to check out this marketing inc review I tried it out and it is amazing!

NO, AUTOMATION MARKETING IS NOT “PLUG AND PLAY”

At the risk of disappointing you must admit that an automation marketing project can be a challenge and that not all companies have the same facilities to adopt it. It is important not to think that the chosen solution will overcome your marketing and organizational challenges as if by magic . The best way to describe the context in which automation marketing has the best chance of success is to talk about enabling environment. We refer here to an environment facilitating the implementation of the tool and the success of the project, taking into account the organizational, human, technological and commercial constraints of the company.

10 STEPS TO PREPARE FOR AUTOMATION MARKETING

Ready to get started? Try to analyze each of these steps to put your company on track and start on the best possible bases:

# 1: INVOLVING THE RIGHT PEOPLE DIRECTLY AT THE HEART OF THE PROJECT
A successful project usually involves sales, marketing, direction and at one time or another teams, techniques. If all do not play a central or operational role, make sure you have the support of management and technical teams to calmly realize the digital transformation of your marketing and sales activities.

# 2: BRINGING MARKETING AND SALES TOGETHER
If sales and marketing work in silos, you will have to evolve quickly on this point. From a technical, organizational and strategic point of view. At work ! (This is easier when management wants to go in this direction)

# 3: STANDARDIZE COMMERCIAL OPERATION
If the method of sale is informal, random and difficult to theorize, you will face some difficulties in digitizing it . Indeed, how to automate tasks, alerts, assignments if “it depends” governs your organization?

# 4: UNDERSTANDING THE SALES CYCLE AS A WHOLE
To adopt the logic of lead nurturing or lifecycle stage marketing, you will have to understand precisely the sales cycle (awareness, consideration, decision) for each buyer persona. Document it to the maximum!

# 5: OPTING FOR AN AGILE AND MODERN CLOUD CRM
The modern CRM cloud are generally in line with best practice and offer numerous connections with external systems

# 6: IMPROVE THE QUALITY OF DATABASES
If your contacts are not of good quality, you can automate many marketing actions, you will not go very far!

# 7: IDENTIFY CONSISTENT AND AVAILABLE CONTACT SEGMENTS
To achieve customized and effective scenarios, to measure the maturity of your contacts, you will need to have an effective segmentation . Is your database segmented? (A minimum: maturity, personas, fit)

# 8: PRODUCE ENOUGH MARKETING CONTENT
If all your technical platform is in place, your sales cycle is understood and your segments are identified, you will be able to imagine many actions of nurturing and automation . Unless you have content on hand!

# 9: TRAIN TEAMS TO TOOLS AND METHODS
Are your teams trained in automation marketing tools and methodology?

# 10: PROVIDE SUFFICIENT RESOURCES TO SUSTAIN THE PROJECT
Finally, this project requires resources at start-up (agency, technology, implementation) but also throughout its lifetime to drive actions, produce content, analyze performance …

Your business is definitely ready on some topics and may still be ” lagging behind on others “. Anyway, you realize how an automation marketing project is structuring for your business, which is ultimately quite logical. How to automate something that is misunderstood, based on poorly qualified data and carried by uninvolved or trained collaborators? The best way to succeed in this project is to make it a real business and to follow a robust approach aiming to put all the lights in the medium term, by defining rules of operation and technical specifications . Are you ready ? We’ll take you there!

How to earn money online

Six ways to make money on the Internet without investing them
In fact, there are much more ways, and here everything depends on your capabilities and imagination. But the main six areas will help you at the beginning of your “path”:

 
• Freelance. Who does not know, freelancing is a remote job.  the employer (the customer) is in one place, and you in another. In this case, most often you will not even see each other. Communication and calculation will be conducted exclusively through the Internet, which is very convenient. What do you have to do? Most often, work comes from the area associated with computers. So most often – it’s writing texts (copyright and rewriting), working with texts (translations, editing it), working with music, video, creating and promoting sites, etc. In short, there are jobs for everyone. In your freelance (as well as in any other earnings), your skills and professional skills are important. And at the first stage, you will have to ask yourself an “uncomfortable” question: “What can I do?” And look for answers. So, if you do not have (there are no answers), then the matter will go hard. We’ll have to learn about the customers who can give you work can be found at specialized forums and so-called freelance exchanges

 
• Executing tasks: clicks, etc. That “theme,” with which many began. The essence of earnings is as follows: you visit sites, click on advertising and for this, you are credited with money. I will say right away that there is not much money, and these matters should be dealt with only for a short period (if you need money for hosting or domain, for example). And I would not advise you to work so constantly, to. On the Internet, there are a lot more interesting things

 
• Earnings on regrowing. Some affiliate programs pay users for attracting other users. So, the users you attracted to the program become your referrals. For example, reference exchanges pay a percentage of the referral commission, etc. Although it may seem to many that the accruals from one referral are scanty, and you can not make money on it, but it’s not so. Everything here depends on the number and activity of referrals. You can not make big money on this, but you can put together some “initial capital.” “Which program to choose?”, You ask. There is no unequivocal answer to this question, no, but your need to be “on the subject” (otherwise you will not entice people), and help your referrals. About the tools of attraction, – then everything here depends on your imagination. The most working tools are forums, videos, and websites.

 
• Earnings in social networks. If you have an account “Vkontakte” or Twitter, and yet you read and comment, it’s cute The fact is that there are entire sites that allow you to earn on their accounts in social networks. I even wrote a separate article on this matter. You can sell entry into groups, likes, reposts, tweets, etc. Here everything depends on the degree of “unwinding” of the account. Also, in addition to their accounts, you can earn on public goods or groups of “Vkontakte”. So, if you have a visiting group (and there are quite a few of them), then you can earn some money in stock exchanges! And in this regard, it’s just a sin not to try. You can really earn money by this stack that money forum in which you can find different types of social media methods.

 
• Stock exchanges. There are such exchanges, which allow you to earn money by writing texts, comments, comments and performing various tasks. The essence is simple: you register, look for yourself a task from the list of available, perform and receive your reward. If you want to make a living on a bottle of beer, you can try, but otherwise, there is no special money there. But my first five bucks I earned it there.

 
• Mediation. Once you noticed, a lot of money in real life is done through mediation. So apartments are rented and bought, goods appear in stores, etc. The Internet is no exception. Here, too, you can “bargain.” For example, many people are buying sites. So, they give a percentage of the sale to all those who “lead” them to a potential buyer. It seems that there is no need to invest money, and there is profit. Examples in this regard are a lot. A few months ago, such a “topic” slipped through the Internet: regional websites are being searched for, whose owners are “not in the tooth with their feet” regarding promotion. Then they are offered to untwist the site and increase its importance and fame. And for this, I work well links and articles. You conclude a contract for a certain amount. You buy links and articles for 10, and the difference in your pocket. But for this, the ash tree should have some knowledge and “in the direction of the thinking” head

3 Top Tips for perfect photo prints: Get best results out of your printer

If you do not want to waste money and effort and quickly put your photos on paper, you can achieve magnificent results with an inkjet print. However, particularly in the case of large print runs, the cost of ink and paper significantly impairs your wallet. For photos, an inkjet printer is the better alternative because you can hold the picture in a no time. Current inkjet printers, particularly those with specialized photographic equipment, such as additional photographic inks, enable image qualities that can hardly be differentiated from the laboratory output.

 

Tip 1: Suitable photo printers

Photographic printing is particularly suitable for inkjet printers or ink multi-function devices with extra graphic ink. These offer a larger color space than printers with only three color inks. In the case of portable inkjet or thermal photo prints, you are usually limited to the formats 9×13 or 10×15 cm and can only access the basic image enhancements, such as blending and red-eye correction, depending on the model equipment. Color laser devices are only conditionally suitable for photo printing.

 

Tip 2: The right photo paper

To achieve a haptic feel as with prints from the laboratory, you should use a photo paper with a weight of 170 g / m² or more. Whether you choose a glossy, matte, grainy or textured surface depends on your ideas, but the selection can also mask some quality deficiencies of the photo. The structure of a silk gloss surface can indeed interfere with blurring since the surface transfigures the motif anyway in a deliberately noble way. Matte surfaces give the images some extra contrast and are suitable for black-and-white shots. Glossy and bright papers give the photos a great frame but are prone to fingerprint.

 

Tip 3: The histogram

In many image processing programs the color and brightness distribution can be displayed using a graphic and can be regulated as required. The distributions can be influenced using regulators and a curve shift. These image corrections often require a lot of patience and try out

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